They way I help the business world is through the use of Information Technology/Systems. This is what I will be talking about for the rest of the time with odd articles here and there about other business information.
A big question is, Do businesses need to have an online presence? This can be discussed at more length in Global Market. For now though, we will talk about the website dedicated to the business. Why should you make a website for your company? According to an article in Business Daily, there a company should have a website and if the site is more interactive there will be more visitors and customers.
While I agree with this, there are many different ways to make a presence online for your company. There are definitely businesses that are small enough that they don’t need an online presence. In my perspective, if your business is like this, get a Facebook like page. That way you can post your hours, contact information, new products, and any deals going on. I see this happen a lot for small town businesses that only have one shop and is owned locally. An example of this would be The Treasure Chest which is located in small town Salina, Utah.
The following are some tips to use when you are in the designing stage of your website:
- Don’t have too many pictures to clutter the page(s)
- Don’t have a lot of Flash items on your page as that will slow the page(s) down
- Make sure your navigation is understandable, correct, and available
- Make sure your color palette looks good. Don’t do something too bright, dark, or colors that just don’t go together.
- Make sure your links and information are correct and up-to-date
- Check spelling and grammar
- Use a template if you aren’t confident about your color scheme or design
If you want to sell items online, make sure that you have a decent look for your online store and that your shopping cart and third-party payment system is correctly working and secure. If your website is starting to boom and your traffic is decent, start thinking about investing in advertisers on your website and advertising on others. This brings more traffic and if you do it right, your business can get money for advertising other businesses and websites on your page. Finally, say you are a blogger and you make a webpage. Ask other bloggers to advertise this way as well. It’s a win-win situation.
Have you made a website before? Comment below to give any personal tips. If you haven’t, leave comments with any questions or comments.