Global Market

Why is website design and social media so important?

Connect with your customers and number 1 sales-rep.

Note: This was for a current event for school and I wanted to share it

Many businesses today are in need of a good website and social networking. The consumers of today use the internet to rate companies, buy products, and find companies for services. Yes, not every company needs a website. Most small businesses have the community to rely on and local resources to use. Businesses that are looking to go global and grow outside of their community use the internet to connect with customers outside of their sphere of local connections.

Businesses need to create a website that is valuable to customers. According to the article Who’s your best sales rep? Probably Google, google.com might as well be a company’s number one sales rep on the internet. This will create an online presence and help get the company’s name out into the world. A company needs to at least look at certain aspects while creating their website. They need to know what their employees want and need from them. They can’t have a website that is fully loaded with unwanted material and Flash images and videos. Some mistakes for building a website are below. It is important to have a team work on the company’s website that knows how to spin the web into how the customers wish to see things.

  • Avoid complicated web design – not a lot of bells and whistles
  • Avoid overflowing content – people leave sites quickly, don’t put in large text lengths and overcrowd information
  • Don’t look like your competitors – It’s better to stand out and be unique
  • Don’t build it, and wait for people to come to your site – Get involved in social media and write comments voicing your opinions as well and send people to your other material

(Four Common Website Design Mistakes to Avoid)

Along with the website, a company can use the social networking tools that are found online to connect with many different customers. Google+ has created social networking tools that are business savvy. Some of these features are private sharing, video integration, and administrative control. More and more social networking tools in the internet are realizing how vital they are to the businesses world. Business guru, Gavin Baker has given the following advice to businesses in regards to social media:

  • “Post once a day, but quickly respond if anyone asks a question or makes a comment to you.”
  • “Designate an employee to handle all posting.”
  • “Sit down and create a calendar, and write 30 days’ worth of content.”
  • “Be careful about political or negative comments.”
  • “Don’t always talk about yourself.”

REFERENCES
Who’s your best sales rep? Probably Google – DailyHerald.com.
Website Mistakes to Avoid – BusinessNewsDaily.com
Google+ Launches Business-Savvy Social Networking Tools – PCMag.com
Networking guru creates new business, offers social media tips – Knoxville News Sentinel

Internships

Why exactly Internships are good.

A lesson to all: While in college take on an internship.

I’m currently in my first internship out of two and it was one of the better things that I have done during my career in college. Internships need to be done no matter what your major is. Companies look for those people fresh out of college that already have experience in the field. Most of the time, you can’t find a job to get that experience because you are still in college, don’t have a degree, and don’t have all the knowledge that the job position calls for. That’s exactly what an internship is for. You can have that job where your position description is listed as “to learn”. You get the reward back of having that experience that is needed for after graduation. Yes; you don’t need an internship to be able to find a decent job in your field but it is looked upon better by companies. It shows that while in school you had the want to learn more outside of the classroom and that you actually show interest into what you are studying. Some other perks while having an internship would be that most departments have an internship class where you can get credit for completing the internship while filling out some progress reports and writing a final report. Also, there are many paid internships emerging in the business world.

Some things I have learned in my position is more website design and IT work for a company I wouldn’t have realized really needed the department. I have found a field that I would have known very well. Granted I don’t know so much more about drilling than I did five weeks ago but I know enough to handle a job in an IT department. There I found another perk to internships: they show you paths that you never thought you could take.

I also plan to hold a position with a industrial reality business in Reno to work on social media. Already, my contact, Mark Glenn, has given me contacts to work on other internships and help with other projects that I am working on during my career in college. These perks are everywhere and there are so many more that I have yet to find and that I might not even find but others will.

Internships aren’t hard to find as well. It’s easy to get on your local Craigslist to look it up for starters. Also, check out our college’s website to see if there is someone that works with job connections that can help you out. For example, UNR’s College of Business has Jane Bessette and a website called Career Connections where students can look up jobs and internships but in and off of the campus.